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When to introduce restaurant loyalty programs and gift cards
Management | Marketing

When to introduce restaurant loyalty programs and gift cards

Do you know how your current customers originally heard about your restaurant? Do you know what inspired them to try out your restaurant – and then keep coming back? One of the biggest misconceptions I hear restaurant owners talk about is where and how they attract new guests and create loyal customers. Have you seen the…

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Tips for running a successful food truck business
Food Truck

Tips for running a successful food truck business

Food trucks have long captured the attention of hungry lunch breakers — they first appeared in the States in 1961, when street vendors sold food from carts to workers in New York City. Nowadays, these vibrantly hued vehicles roam streets far and wide, serving everything from tacos to cupcakes, jambalaya and gussied up grilled cheese….

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 4 tips for marketing your direct online ordering
Marketing | Online Ordering

 4 tips for marketing your direct online ordering

So, you have online ordering up and running — that’s great! Now, how do you market it to achieve your business goals? And how do you make it the best it can be? At the end of the day, if no one knows you offer online ordering free of a third-party platform, your efforts will…

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  • Pricing
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