Welcome to Table Needs Marketer

We’re excited you’re here!!!

Table Needs Marketer partners with restaurants and food trucks like yours to help market and grow your business.

This page is your guide to getting started on the right foot with our restaurant marketing services.

If you have any questions or need assistance along the way, our team is here to support you.

Young female coffee shop owner feels more confident and has more guest visit her shop now that she has done for you marketing services.

Want your own copy of our Onboarding Guide?

Download our user-friendly PDF! It’s chock-full of information and checklists to help make sure your onboarding process is smooth as soft serve ice cream.

Processes and Timelines

Let’s review what’s included with our full-service restaurant marketing services and timelines.

Restaurant Marketing Services:

  • Marketing Strategy
  • Social Media Management
  • Website Design and Building
  • Monthly Marketing Consultations
  • Reporting & Optimizations
Onboarding
Monthly Services

Getting Started

The first step in the onboarding process is a kick-off call so we can learn all about your business and your goals, and also share more details about what it’s like to work with us.

Here are a few sample questions you can expect us to ask.

  • About Your Restaurant:
    + How did you get started?
    + Why did you choose this style or cuisine?
  • About Your Location:
    + Tell me about where you work?
    + How would you describe your area to someone who’s never been there before?
  • About Your Customers:
    + What’s your ideal customer like?
    + Who do you love to serve? Who do you avoid?
  • About Your Goals:
    + Describe where you are now, and where you want to be. Is there a restaurant you aspire to be like?
    + What’s your dream goal for your business?

Setting Up for Success: Branding and Creative Assets

Branding is the heart of marketing. More than just a logo or some favorite colors, your brand plays a big role in how people feel about your business, and what types of customers you serve.

To be successful, here are the items we need from you:     

  • Logos
  • Brand Colors
  • Brand Fonts
  • Brand Style Guide

Setting Up for Success: Social Media Accounts

Let’s get your social media accounts set up so that w can work together to build your audience and increase sales. The following instructions will walk you through how to set up a new account and how to share an existing account with us.

How to Create New Social Media Business Accounts

  • [VIDEO] Create a Facebook Business Page
  • [VIDEO] Create an Instagram Business Account

How to Connect Instagram and Facebook

  • [VIDEO] Connect Instagram and Facebook

How to Add an Administrator to Facebook Business Page

  • [VIDEO] Add an Admin to Your Facebook Business Page
A smiling woman in a light blue apron stands with a tray of blueberry tarts. She appears to emerge from a smartphone screen, symbolizing engaging social media. Around her, social media icons like a heart, chat bubble, and bookmark are displayed, emphasizing customer engagement. Background includes playful, light blue and yellow accents, enhancing the visual appeal.

A smiling young woman giving a thumbs-up, holding a smartphone showing two characters with food for heads; one has a wrap and the other a burger. This whimsical representation underscores a strong focus on the food industry and symbolizes dedicated customer support, implying that help is readily available for those passionate about their restaurant business.
Want more specific tips? Read our guide:
Restaurant Food Photography for Owners

Restaurant Photography

Great photos are essential to a successful restaurant marketing strategy.  Learn what types of photos and videos work best and how to capture professional-quality images.

Types of Photos and Videos

Variety is the spice of life… and what’s going to get people craving your menu! 

  • Food Shots: Signature dishes, seasonal specials, and unique offers.
  • Action Shots: Show your team in action.
  • Interior and Exterior Shots: Highlight the vibe of your restaurant.
  • Customer Photos: Feature happy customers enjoying their meals.

Photography Best Practices

If you’re planning on taking your own photos, here’s how to give them a high-quality, professional feel. 

Make a Plan

  • Make a list of items you’re planning to photograph
  • Find natural lighting and avoid harsh shadows

Keep it Clean

  • Wipe camera lens clean
  • Clean up the area and remove unwanted items like trashcans.
  • Find natural lighting

Try Different Angles

  • Top down for salads and platters
  • 45-degree for burgers, sandwiches and layered foods
  • Candid or action shots 

How We Work Together

Stay in the know with your social media accounts and website. We’re only a few clicks away!

Communication

  • Monthly: We’ll connect via video call to discuss performance and plans.
  • Weekly & As-Needed: We use Basecamp for seamless communication and sharing.

Social Media and Website Content 

  • Reviewing and Approving Social Media Posts: Your account manager will share a link to a portal so you can review, approve, request revisions, or deny new posts.
  • Requesting Social Media Posts: Request social media posts via Basecamp or email. Allow 48 hours for creation and approval.
  • Requesting Website Revisions: Request website updates via Basecamp or email. Allow 48 hours for changes.

Reporting & Results:

  • Weekly Check-Up: Ensure accounts and websites are running smoothly.
  • Monthly Metrics: Analyze analytics to optimize strategy.
  • Quarterly Deep Dive: Review performance against benchmarks.