Big chains are winning with value deals. Here’s how independent restaurants can run value promotions that increase revenue and boost traffic without killing margins. You’ve probably noticed: the big casual dining chains are going all-in on value. IHOP rolled out a $6 menu seven days a week. Applebee’s launched a 2-for-$25 deal and flipped from…
The sticker price on a POS quote is almost never the price you actually pay. Here’s what to watch for and what transparent restaurant POS pricing should look like. A new POS company slides into your inbox and promises to beat your current price. Maybe they quote $69 a month. Maybe they toss in a…
While reviewing your payment processing report at the end of last month, you noticed a bunch of extra fees on your merchant statement. Sure, you know what you’re supposed to be paying for credit card processing but what are these other charges? And wait… why is your processing rate so high all of sudden?! Sound…
This will come as no surprise to restaurateurs: When a customer swipes their debit or credit card on their POS machine, the restaurant pays a percentage — say, 2% — to the bank for using its machine. It’s also no secret that percentage adds up. Of course, it can be significantly higher than that. To…