Big chains are winning with value deals. Here’s how independent restaurants can run value promotions that increase revenue and boost traffic without killing margins. You’ve probably noticed: the big casual dining chains are going all-in on value. IHOP rolled out a $6 menu seven days a week. Applebee’s launched a 2-for-$25 deal and flipped from…
Running a successful food truck business is exciting, but success requires more than just a passion for great food. To build a thriving, profitable food truck business, you need a well-structured menu, customer-friendly ordering options, a super efficient kitchen, and smart financial management. This guide walks you through the key areas of running a successful…
Mouth-watering restaurant food photography is one the best ways to attract hungry customers. Whether you’re updating your website or keeping your social media fresh, great photos help you get more attention and motivate customers to choose your restaurant over the competition. Here’s your guide to capturing professional-quality photos without breaking the bank. Restaurant Food Photography:…
If you’re scouring the internet for restaurant marketing trends that don’t involve dancing, pranks, or draining your bank account, you’re in the right place. Did you know? 85% of customers check out a restaurant online before making a purchasing decision. That means, 17 out of every 20 customers has done their digital research before ever…
Digital marketing for restaurants is like baking a cake. It looks simple at first — you just need flour, sugar, and eggs — but the devil’s inMark the details. Use the wrong proportions or skip a step, and you’ll end up with a cake that falls flat. Whether you’re starting from scratch or have dabbled…
Ever wonder if what you’re posting on social media is actually working? Sometimes it feels like you’re just posting for the same 3 followers over and over. Other times, a post blows up, and you’re left wondering what made it stand out. If you’re looking for concrete answers about what’s working, what’s not, and how…
Ready to build a restaurant website? Learning how to build a restaurant website doesn’t have to be complicated but it does require some forethought. Your restaurant website is the digital homebase of your business. It’s where your current and potential customers learn about your business, your menu, your locations, and get in touch with you….
Let’s be honest: restaurant marketing often gets pushed to the back burner when you’re facing supplier issues, a staffing shortage, and a trying to keep up with customer requests. Maybe this is your sign that it’s time to call in some help instead of trying to tackle marketing on your own. The right restaurant marketing…
Independent quick service restaurants and coffee shops have more power than ever before to attract customers and boost sales. Why? The digital age has leveled the playing field. With a little creativity and the right digital tools, you can now scale your small restaurant marketing ideas to levels previously only available to large restaurant groups…
If you’re wondering how to market a restaurant, you’re not alone. It’s one of the most popular questions asked in restaurant community groups. Marketing is vital to your success as a business, especially a small one, but it can be overwhelming if you don’t know where to start. That’s why we’ve gathered eight of the…
Feel like you’re shooting in the dark when it comes to marketing your restaurant? With so many ways to promote your restaurant, the options can be overwhelming. To help you get started, our team of restaurant industry experts pulled together a list of marketing strategies for restaurants that we personally have seen work. From social…