Wondering how to drum up support and get people excited about your restaurant or food truck? One of the quickest, cheapest, simplest ways is to dive into social media marketing for restaurants. In this article, learn how to create a social media marketing strategy, get ideas about what to post, and learn best-practices to save…
Operating a restaurant is a balancing act. There’s a ton to manage on a daily basis: serving top-notch food and beverages, managing staff, taking care of customers, tracking orders, cleaning, opening and closing your restaurant. While it’s easy to get wrapped up in the daily grind, as a restaurant owner, it’s essential to make time…
The most successful restaurants and businesses in the world all have something in common: a strong company culture. A strong company culture is all about creating an environment where staff are happy to go the extra mile and where customers can’t wait to come back. The result? Your restaurant’s revenue skyrockets. But creating a strong…
When you’re in the food truck business, you know how exciting it is to roll up to a festival and find hungry customers ready to try your tasty dishes. However, these kinds of gigs aren’t exactly a walk in the park…. You need a plan. Boost your food truck revenue with a comprehensive event strategy…
Your kitchen staff is working hard, preparing orders for dozens of guests in the middle of your lunch rush. Despite best efforts, they miss an order and now tickets are piling up and your guests are hangry and checking their watches. Your front of house tries to keep everyone calm while your cooks are working…
If you’re wondering how to market a restaurant, you’re not alone. It’s one of the most popular questions asked in restaurant community groups. Marketing is vital to your success as a business, especially a small one, but it can be overwhelming if you don’t know where to start. That’s why we’ve gathered eight of the…
Restaurant sustainability is a pressing topic, especially as more and more people learn how food waste impacts our environment. According to Forbes, 34% of all man-made greenhouse gas emissions are generated by food systems, and in the US alone, 119 billion pounds of food is wasted every year. In the face of these challenges, many…
Running a successful food truck business is challenging, and grappling with an unreliable internet connection just piles on the stressors. How is your food truck supposed to take credit card payments when your signal keeps disappearing? What options do you have? In this article, you’ll learn the most popular ways that food trucks get internet…
Wondering what to charge for each item on your restaurant’s menu? It’s a tough nut to crack. You don’t want to be super expensive and turn people away. But on the other hand, your goal is to make money and be profitable. The best way to figure out how to price your menu is to…
You did it! You’re finally a new restaurant owner. Congratulations! Now what?! The first year as a new restaurant owner is both awesome and overwhelming. There’s a lot to learn on the fly as you serve more customers, hire more staff and work out all the kinks. But it’s also the perfect time to try…
You decided on a restaurant name, the menu is set, and the concept is fully baked. What else do you need to open your restaurant? For starters, a lot of paperwork. Sure, no one loves filing paperwork with the state or tracking down licenses but they’re a necessary evil of opening and operating a restaurant….
Feel like you’re shooting in the dark when it comes to marketing your restaurant? With so many ways to promote your restaurant, the options can be overwhelming. To help you get started, our team of restaurant industry experts pulled together a list of marketing strategies for restaurants that we personally have seen work. From social…
Knowing which metrics to monitor will make or break your restaurant business. With so many ways to slice and dice data using your point of sale, there are endless options but only a few metrics are true indicators of the health of your restaurant. In my experience as a restaurant owner, consultant, and CEO of…
Restaurants are notoriously slow to adapt to new technology. It’s an industry full of “we’ve always done it this way” and “if it ain’t broke, don’t fix it.” I get it. Generally speaking, the latest technological innovations haven’t really affected how a restaurant makes great food or how they provide great customer service. Then came…
A lot of folks in the media and the hospitality industry are talking about how labor shortages, supply chain issues and an impending recession are affecting restaurants. The common advice in regard to these issues is to tighten up operations and simplify menus, which is great but I think this is something that small restaurants…
Do you know the #1 concept that will determine if your restaurant thrives or dies? A lot goes into running a restaurant but if your goal is to have a successful, thriving restaurant business, you need to keep one important number in mind at all times: Contribution Margin You’re not alone if you don’t know…
Do you know how your current customers originally heard about your restaurant? Do you know what inspired them to try out your restaurant – and then keep coming back? One of the biggest misconceptions I hear restaurant owners talk about is where and how they attract new guests and create loyal customers. Have you seen the…
Having a well-crafted menu for your food truck isn’t just important — it’s one of the real keys to your success. After all, it defines you and it sets the tone for what diners can expect. The question is, where do you start? Well, it all begins with a concept. Think about the market you’ll…